Senator Shibli Faraz briefed the Prime Minister on the Digital Advertising Policy

 Senator Shibli Faraz briefed the Prime Minister on the Digital Advertising Policy proposed by the Ministry of Information and Broadcasting

Senator Shibli Faraz briefed the Prime Minister on the Digital Advertising Policy
Senator Shibli Faraz briefed the Prime Minister on the Digital Advertising Policy 



Prime Minister Imran Khan called on Federal Minister for Information Shibli Faraz, Prime Minister Imran Khan's Digital Media Focal Person Dr. Arsalan Khalid and General Manager Digital Media Wing Imran Ghazali.

During the meeting, Senator Shibli Faraz briefed the Prime Minister on the Digital Advertising Policy proposed by the Ministry of Information and Broadcasting.

The Prime Minister was informed that there are currently 93 million Internet users in Pakistan while this number is steadily increasing. Keeping in view this trend, it is also proposed to formulate a digital advertising policy.


Currently, there is no federal government's digital media advertising mechanism. After approval, it will be the first policy in the history of the government of Pakistan under which the government will be able to advertise on digital and social media platforms through the Ministry of Information and Broadcasting.

Pakistan's digital media industry is expanding rapidly. The policy will not only encourage new digital platforms and publishers but will also benefit the Pakistani economy. The endorsement of digital media will also encourage the corporate sector to use digital media as an advertising campaign.


Giving details of Digital Media Development Program, Dr. Arsalan Khalid said that this multi-faceted program will enable the development and promotion of Pakistani digital media and promotion of digital literacy at the grassroots level.

The Prime Minister was informed that the Digital Media Development Program would bridge the gap between students, the Government of Pakistan and digital media and ensure a secure future for digital media.


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